对Depok使用OVO E-Wallet的决定的有效性、使用和推广

Wiwik Widiyanti
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引用次数: 23

摘要

网上交易越来越多,导致金融领域出现了一些新技术,其中之一就是电子钱包。印尼有38家记录在案的电子钱包获得了印尼银行的许可,OVO就是其中之一。作为印度尼西亚第二大最受欢迎的电子钱包,OVO继续创新,以增加OVO的使用。本研究讨论了Depok人们使用OVO电子钱包的巨大好处和促进决策的好处。本研究方法为定量描述性,调查对象为100人,采用方便抽样法。数据处理采用多元线性分析。本研究在便利性、易用性和促进使用OVO电子钱包决策的变量之间部分和同时得出了显著和显著的结论。关键词:便利性,易用性,促销,使用决策,电子钱包
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Kemanfaatan, Kemudahan Penggunaan dan Promosi terhadap Keputusan Penggunaan E-Wallet OVO di Depok
Abstract  - More online transactions are increasing, causing some new technology in the financial sector, one of which is e-wallet. There are 38 recorded e-wallets in Indonesia that have been licensed by Bank Indonesia, one of which is OVO. As the second most popular e-wallet in Indonesia OVO continues to innovate to increase the use of OVO. This study discusses the great benefits, benefits of using and promoting the decision to use OVO e-wallet by the people in Depok. This research method is quantitative descriptive, with 100 respondents using convenience sampling method. Data processing uses multiple linear analysis. This study produced significant and significant conclusions both partially and simultaneously between the variables of expediency, ease of use and promotion of the decision to use the OVO e-wallet. Keywords : expediency, ease of use, promotion, decision on use, e-wallet
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