{"title":"产品冠军考验他的远见","authors":"Claire Ruskin","doi":"10.1108/09642369310095175","DOIUrl":null,"url":null,"abstract":"Reports on CCL′s product development technique, using a product champion, who should have a market‐led view and a commitment to take the project through from development to peak of production. Suggests that early trial has an influence on the success of a new product and details the various steps needed to achieve this. Presents a case study of a new development by an international company undertaken in collaboration with CCL, using a product champion.","PeriodicalId":113037,"journal":{"name":"World Class Design To Manufacture","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1995-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The product champion tests his vision\",\"authors\":\"Claire Ruskin\",\"doi\":\"10.1108/09642369310095175\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Reports on CCL′s product development technique, using a product champion, who should have a market‐led view and a commitment to take the project through from development to peak of production. Suggests that early trial has an influence on the success of a new product and details the various steps needed to achieve this. Presents a case study of a new development by an international company undertaken in collaboration with CCL, using a product champion.\",\"PeriodicalId\":113037,\"journal\":{\"name\":\"World Class Design To Manufacture\",\"volume\":\"40 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1995-10-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"World Class Design To Manufacture\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/09642369310095175\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"World Class Design To Manufacture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/09642369310095175","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Reports on CCL′s product development technique, using a product champion, who should have a market‐led view and a commitment to take the project through from development to peak of production. Suggests that early trial has an influence on the success of a new product and details the various steps needed to achieve this. Presents a case study of a new development by an international company undertaken in collaboration with CCL, using a product champion.
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