Assessing the Effectiveness of Using Cashless System for Public Transport Bus Service in Sub-Urban City

The cashless system was widely used in many industries and in Malaysia, the transport sector become the first industry that using this system in its operations and services especially in the urban city. Every passenger who uses public transport service every single day wants transports providers to provide better service for the day by day. Therefore, by looking at this requirement, transport providers want to improve their services by making changes of their manual transaction system to the cashless system. Lack of knowledge of cashless systems among the passengers in suburban and rural areas may lead to the poor effectiveness of the cashless systems. In this study, the researchers want to focus on assessing the most influential factors that contribute towards the effectiveness of using the cashless systems in public transport bus service among passengers in Masjid Tanah Sentral and Jasin Sentral. There are three (3) factors was selected in this study; perceived usefulness, technology and flexibility of the cashless system. The research approach for this research is through the distribution of questionnaires that have been developed based on reviewing the related literature that is relevant to this study. The questionnaire was analysed by using the Statistical Product and Service Solution (SPSS) software for the quantitative data collection because the total number of respondents in this study is less than 200. Based on data analysis, the results of this study were showed that the perceived usefulness and flexibility of cashless systems are the factors that can affect the effectiveness of the cashless systems in a suburban city. According to the findings, this study would provide useful information for society, local authorities and also the company in order to improve their services.