Theoretical and practical aspects of corporate social responsibility tools usage by aviation companies

Corporate Social Responsibility (SCR) in aviation refers to the responsibilities and actions that airlines and other aviation-related companies have towards their social, economic, and environmental impacts. These responsibilities can include reducing carbon emissions, promoting sustainable practices, ensuring passenger safety and comfort, and supporting local communities. Airlines can also take part in philanthropic initiatives and volunteer work, such as donating to disaster relief efforts or supporting educational programs. By embracing CSR principles, aviation companies can enhance their reputation and contribute to a more sustainable and socially responsible industry. And the implementation of CSR instruments can positively impact the environment and local communities, while also improving the company's reputation and relationship with stakeholders. The article describes several CSR instruments that can be applied in the aviation industry, including social campaigns, socially responsible marketing strategies, corporate ethics programs, corporate volunteering, social reporting, and propaganda of reducing waste emissions, contamination, and greenhouse gases. The focus is on the practical and theoretical particularities of each instrument, and the article also highlights the increasing public scrutiny that companies are subject to, especially those that operate globally.