LANGUAGE AND CULTURAL IDENTITY IN MODERN CONDITIONS OF DEVELOPMENT IN RUSSIA AND WESTERN EUROPEAN COUNTRIES

Aim. To assess the relationship between the ideas of globalization and nationalism, to identify their correlation with the concept of cultural identity which determines the role and functions of language in the current conditions of the world community development.Methodology. Retrospective analysis and descriptive method were chosen as the main research methods. They revealed the specifics, as well as similarities and differences in relation towards language and culture in Russia and Western Europe.Results. Based on the results of the study, the author comes to the conclusion that in modern conditions it is language that plays the key role in defining the concept of cultural identity and serves as a link for nations in the framework of solving global conflicts.Research implications. The study systematizes data on the concepts of language and cultural identity. The author’s edition of the concepts of identity and culture is proposed.