Instagram账号@lrtjkt对购买服务兴趣的影响和信息质量

Fahmi Hakim, Dyah Anggraini
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引用次数: 0

摘要

在公共交通服务(如轻轨)中使用社交媒体是支持雅加达实施智慧城市的一部分,这是由足够的信息和技术支持的。雅加达轻轨积极使用@lrtjkt instagram账户上的社交媒体,作为鼓励在雅加达实施智慧城市系统的一种形式。本研究的目的是观察@lrtjkt instagram账户上的媒体曝光(X1)和信息质量(X2)是否对购买兴趣(Y) LRT雅加达公共交通服务有影响。本研究采用刺激-有机体-反应(SOR)理论,定性方法和实证主义范式。数据收集技术是采用问卷调查的方式进行的,以几个陈述的形式,然后由所有受访者填写。本研究的受访者是instagram账户@lrtjkt的粉丝,使用Slovin公式计算,因此总样本为400名受访者。将填写问卷的样本是使用配额抽样技术选择的。研究结果表明,媒体曝光和@lrtjkt instagram账户上的信息质量对购买LRT雅加达公共交通服务的兴趣有43.2%的积极影响,其余56.8%受到研究之外的其他因素的影响。在f检验中,计算出的f值为152.867 > f-table 3.018, Sig.值为0.000 < 0.05。而t检验中,媒介暴露的计算t值(X1)为11.050 > t-table 1.966, sig值为0.000 < 0.05;信息质量(X2)为5.640 > t-table 1.966, sig值为0.000 < 0.05。根据这些检验,可以得出结论,总的假设是Ho被拒绝,Ha被接受。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Terpaan dan Kualitas Informasi Akun Instagram @lrtjkt Terhadap Minat Beli Jasa
The use of social media in public transportation services such as the LRT is one part of supporting the implementation of a smart city in Jakarta which is supported by sufficient information and technology. LRT Jakarta actively uses social media on the @lrtjkt instagram account as a form of encouraging the implementation of the smart city system in Jakarta. The purpose of this research was to see whether there was an influence of media exposure (X1) and the quality of information (X2) on the @lrtjkt instagram account on buying interest (Y) LRT Jakarta public transportation services. This research uses SOR (Stimulus-Organism-Response) theory with qualitative menthod with positivism paradigm. The data collection techique was carried out using a questionnaire method in the form of several statements which were then filled out by all respondents. The respondents in this research is followers of the instagram account @lrtjkt which were calculated using the Slovin formula so that a total sample is 400 respondents. The sample that will fill out the questionnaire is selected using the quota sampling technique. The results of the study show that media exposure and the quality of information on the @lrtjkt instagram account have a positive influence is 43.2% on buying interest LRT Jakarta public transportation services and remaining 56.8% is influenced by other factors outside the research. In the F-test, the calculated f-value is 152.867 > f-table 3.018 and the Sig. value is 0.000 < 0.05. While the T-test, the calculated t-value on the media exposure (X1) is 11.050 > t-table 1.966 and the Sig. value is 0.000 < 0.05 and the quality of information (X2) is 5.640 > t-table 1.966 and the Sig. value is 0.000 < 0.05. Based on these tests, it can be concluded that the overall hypothesis is stated that Ho is rejected and Ha is accepted.
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