Can Artificial Intelligence and Big Data Improve Gamified Healthcare Services and Devices?

Systems that aim to maintain and improve the health of citizens are steadily gaining importance. Digital transformation is having a positive impact on healthcare. Gamification motivates individuals to maintain and improve their physical and mental well-being. In the era of artificial intelligence and big data, healthcare is not only digital, but also predictive, proactive, and preventive. Big data and artificial intelligence techniques are called to play an essential role in gamified eHealth services and devices allowing to offer personalized care. This chapter aims to explore the possibilities of artificial intelligence and big data techniques to support and improve gamified eHealth services and devices, including wearable technology, which are essential for digital natives but also increasingly important for digital immigrants. These services and devices can play an important role in the prevention and diagnosis of diseases, in the treatment of illnesses, and in the promotion of healthy lifestyle habits.