中国社交音乐系统的选择——以网易云音乐为例

Adjunct Publication of the 23rd International Conference on Mobile Human-Computer Interaction Pub Date : 2021-09-27 DOI:10.1145/3447527.3474853

Jie Cai, Ruiqi Shen, S. R. Hiltz

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引用次数: 2

摘要

社交音乐越来越受欢迎，但人们对它在中国流行的原因仍然知之甚少。在本研究中，我们采用混合方法，以网易云音乐(一款流行的社交音乐应用)为研究平台，对用户动机及其与技术接受度和社交存在的关系进行了初步探讨。访谈研究(N=21)显示，用户更喜欢网易云音乐而不是其他服务的原因有五个(熟人推荐、良好的UI设计、准确的推荐和分类系统、精彩的评论和社区意识、用户关系活动)。调查研究(N=246)表明，精彩评论和社区意识与社交存在密切相关;优秀的UI设计与易用性密切相关;准确的推荐和分类系统与有用性密切相关。我们讨论了对设计师和平台的实际影响。

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Choice of Social Music Systems in China: A Study of NetEase Cloud Music

Social music is gaining popularity, but there is still little understanding of why it is popular in China. In this study, we applied mixed methods and used NetEase Cloud Music (a popular social music app) as the research platform for a preliminary exploration of user’s motives and their relationship with technology acceptance and social presence. The interview study (N=21) shows that users preferred NetEase Cloud Music rather than other services because of five reasons (recommended by acquaintance, good UI design, accurate recommendation and classification system, wonderful comments and a sense of community, and user relation activities). The survey study (N=246) shows that wonderful comment and a sense of community is strongly related to social presence; good UI design is strongly related to ease of use; accurate recommendation and classification system is strongly related to usefulness. We discuss the practical implications for designers and the platform.

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Adjunct Publication of the 23rd International Conference on Mobile Human-Computer Interaction

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