Theoretical Framework for Exploring Factors Affecting Student’s Intention to Use Facebook in the Egyptian Universities

ABSTRACT The research paper aims at developing a conceptual model that identifies the factors affecting students' intention to use Facebook in education. Therefore, the researcher works first on investigating previous theories and models of social media adoption to be able to identify the suitable variables for this model. Then, the researcher depends on collecting previous literature that had examined those variables. Finally, develop a model and identify the relations of this model. Additionally, the paper provides a conclusion and recommendations for future researchers at the end.