iTourism Travel Buddy Mobile Application

Malaysia is a melting pot that encompasses extremely diversified cultures, ethnicity, religions and languages. Tourist information in the country is commonly found in the form of printed materials as well as printed maps. This leads to issues like environmentally unfriendly, less visibility in promoting the tourism potential as well as an ineffective way to disperse information. The work attempts to provide a solution to this problem by providing a tourism mobile application that supports tourism information with assistive travel features to ease tourists by using technology that is closest to them. The project adopted the RAD in the process of design and development of the application, employing an interview approach to international tourists at the airport, observation to existing assistive tourist systems, and conducts a survey using questionnaires to potential users. The result enables the work to develop the iTourism mobile application in order to meet the demand of tourists. The results revealed that there are major suggestions relating to the need for a travel mobile application to assist tourists in finding interesting places as well as related services. This mobile application is important for Tourism Malaysia in order to enhance its performance in promoting Malaysia locally and internationally. The tourism industry can also capitalise on the advantage of this application in order to gain visitor feedback on their products or services. The application also offers tourist a secured journey, as they can recheck the information and places of interest as it is enhanced with GPS features.