价值链分析

G. Fisher, John E. Wisneski, R. Bakker
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引用次数: 0

摘要

价值链分析(VCA)通过将企业的业务流程分解为具有重要战略意义的活动,帮助战略家了解企业竞争优势的潜在来源。将公司视为相互关联的增值活动的集合,并将其置于更广泛的价值链中,有助于理解每项活动对成本和收入潜力的影响。因此,VCA可以用来帮助企业实现资源的最优配置。本章讨论了VCA的基本理论、核心思想、描述、过程、洞察或创造的价值,以及风险和局限性。本章还继续对Netflix进行了说明,并将价值链分析的步骤应用于本案例。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Value Chain Analysis
Value chain analysis (VCA) aids the strategist in understanding a firm’s potential sources of competitive advantage by decomposing the firm’s business processes into strategically important activities. Viewing the firm as an aggregate of interlinked value-adding activities and placing them in the context of a broader value chain helps to understand each activity’s impact on both cost and revenue potential. As such, VCA can be used to help the firm achieve an optimal allocation of resources. This chapter discusses the underlying theory, core idea, depiction, process, insight or value created, and risks and limitations of VCA. The chapter also continues the illustration of Netflix and applies the steps of value chain analysis to this case.
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