Conceptual model of content management of development programs of project-oriented organizations

Today, in the global world economic crisis and the Covid / SARS-19 pandemic, the development and functioning of business companies are more relevant than ever. In addition to the global pandemic, the Covid-19 crisis has dealt a devastating blow to the economy and business of the company, and enterprises have suffered severely financially. Development within the framework of proactive management of companies is based on following the required level of their competitiveness. This approach is adapted for business companies and connects together the dynamics of the external and internal business environment, the level of competitiveness of the organization, the level of innovative development, the system of goals of the business organization and the system of goals of business development programs. The conceptual model of content management of the business development program is analyzed, which establishes the compliance of the program objectives with the main factors of the competitiveness of companies and determines the value of projects as ensuring the achievement of these goals, takes into account the possibility of each project’s contribution to the achievement of several goals, as well as the influence of systemic effects in shaping the value of the program and justifying the necessary the amount of resources to provide it. Methods for assessing the values ​​of companies as the degree of compliance of their results with the set business goals. The method is based on the operations and properties of companies, allows to take into account the uncertainty of the conditions and results of the implementation of business companies, forming a two-parameter assessment of the value of the project - the business contribution to the achievement of each goal and the degree of this contribution. This approach, in contrast to the existing ones, makes it possible to take into account the achievement of goals to a greater extent in the following procedures for determining the content of the business. It has been established that synergy in business development programs is manifested in cost savings and an increase in the final value of projects by companies. Authors identified the main sources of the formation of the effect of business synergy associated with costs. Formalized the formation of the synergistic effect in terms of the theory of companies’ projects, arising from the joint implementation of projects within the program, allows with a greater degree of reliability to assess the achievement of the goals of business companies and the necessary resources in conditions of uncertainty.