Factors for Continued Interaction between the Kuwaiti Government and Citizens via Social Media Networks: A Proposed Model

With advancements in social networking, there is a need for transparency in the changing nature of the interaction between governments and citizens. Recent studies have discovered that the perception of government transparency greatly influences the interaction between citizens and governments and citizen trust in government via social media networks. Surveys indicate that Kuwaiti citizens lack interaction with their governments on social media networks. This problem is not straightforward to solve; Europe also faces the same issue. Governments can take advantage of social media networking to meet their operational objectives and improve service quality. Therefore, a model is needed that increases the interaction and communication between citizens and their governments. This paper presents a new model for factors influencing the continued interaction between the Kuwaiti government and its citizens via social networks (see Figure 2) based on Delone and McLean information system (IS) success model (2003) combined with the unified theory of acceptance and use of technology and both the trust and loyalty factors.