基于社会网络视角的中国电子商务创业绩效研究

Qing Zhang, W. Cao
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引用次数: 2

摘要

本文基于社会网络视角,通过对中国91家电子商务创业企业的调查,考察了强弱关系、社会资本和结构漏洞对企业绩效的影响。研究表明,强联系、社会资本数量和结构洞对中国电子商务创业具有重要意义,强联系对中国电子商务创业在关系网络下的绩效具有共同意义。因此,中国的电子商务企业必须高度重视社交网络的建立和维护,以获得竞争优势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Research on China E-business Entrepreneurship Performance Based on the Perspective of Social Network
Based on social network perspective, this paper examines the effects of strong-weak tie, social capital and structural hole on performance through the survey on 91 e-business entrepreneurship firms in China. The research implies that strong tie and the number of social capital and structural hole have great significance on China e-business venturing, and strong tie has common significance on its performance under the Guanxi network in China. So the e-business firms in China have to lay a strong emphasis on the establishment and maintenance of social network in order to get competitive advantage.
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