The Visual Character Implementation of Wayang Figures in Branding Design in Vocational High School Through Students’ Critical Thinking Ability and Creativity

Branding is one of the competencies that must be mastered by vocational students, especially students majoring in Visual Communication Design. In the current era of globalization, Brand s are needed to give an identity as well as to introduce something, both the products and companies. Brand s from various parts of the world enter many countries freely, and vice versa, the consumers or target markets can freely search for the product or company they want. In the process of designing Branding within the scope of vocational education, students must be competent in creating a Brand through a selection of names, logo designs, and application media. The concept of logo design must also have characteristics that distinguish it from that of the competitor companies. The application of visual character of wayang figures that is synchronized with the character of the product or company through the 21 st -century skills is also intended to welcome the industrial era 4.0 in which the creative process and critical thinking of students are expected to bring up a Brand concept that is both unique and original. The visual character of the wayang figures is seen as having local wisdom and has many philosophies of meaning so that when applied in the design of Branding , it will produce a Brand with characters.