R. Ikhsan, Made Deya Surya Saraswati, N. Devi, Yudi Fernando, Reagen Yohanes Sayoga, L. Wijaya
{"title":"如何构建在线酒店预订意向?合理价格、在线评论和信任在应用中的作用","authors":"R. Ikhsan, Made Deya Surya Saraswati, N. Devi, Yudi Fernando, Reagen Yohanes Sayoga, L. Wijaya","doi":"10.1109/ICBIR54589.2022.9786452","DOIUrl":null,"url":null,"abstract":"The presence of third parties that provide smartphone hotel booking applications makes the reservation process faster, flexible, more accessible, and secure. This study aims to identify the intention of hotel guests to make reservations through the application with a focus on rational price factors, online reviews, and trust in apps. Quantitative methods are used to answer the research objectives and hypotheses. Research data reaches from questionnaires distributed online to 170 hotel booking application users who have made reservations on the island of Bali, Indonesia. The tabulation of the questionnaire data was analyzed using PLS-SEM modeling with SmartPLS software. The results of hypothesis testing prove that rational price and online reviews have a positive and significant effect on trust in apps. Finally, rational price, online review, and trust in apps positively and significantly affect intention to a reservation hotel. Online reviews have a dominant influence and contribute to trust in apps.","PeriodicalId":216904,"journal":{"name":"2022 7th International Conference on Business and Industrial Research (ICBIR)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"How To Build Online Hotel Reservation Intention? The Role of Rational Price, Online Review and Trust in Apps\",\"authors\":\"R. Ikhsan, Made Deya Surya Saraswati, N. Devi, Yudi Fernando, Reagen Yohanes Sayoga, L. Wijaya\",\"doi\":\"10.1109/ICBIR54589.2022.9786452\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The presence of third parties that provide smartphone hotel booking applications makes the reservation process faster, flexible, more accessible, and secure. This study aims to identify the intention of hotel guests to make reservations through the application with a focus on rational price factors, online reviews, and trust in apps. Quantitative methods are used to answer the research objectives and hypotheses. Research data reaches from questionnaires distributed online to 170 hotel booking application users who have made reservations on the island of Bali, Indonesia. The tabulation of the questionnaire data was analyzed using PLS-SEM modeling with SmartPLS software. The results of hypothesis testing prove that rational price and online reviews have a positive and significant effect on trust in apps. Finally, rational price, online review, and trust in apps positively and significantly affect intention to a reservation hotel. Online reviews have a dominant influence and contribute to trust in apps.\",\"PeriodicalId\":216904,\"journal\":{\"name\":\"2022 7th International Conference on Business and Industrial Research (ICBIR)\",\"volume\":\"16 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-05-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2022 7th International Conference on Business and Industrial Research (ICBIR)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICBIR54589.2022.9786452\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2022 7th International Conference on Business and Industrial Research (ICBIR)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICBIR54589.2022.9786452","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
How To Build Online Hotel Reservation Intention? The Role of Rational Price, Online Review and Trust in Apps
The presence of third parties that provide smartphone hotel booking applications makes the reservation process faster, flexible, more accessible, and secure. This study aims to identify the intention of hotel guests to make reservations through the application with a focus on rational price factors, online reviews, and trust in apps. Quantitative methods are used to answer the research objectives and hypotheses. Research data reaches from questionnaires distributed online to 170 hotel booking application users who have made reservations on the island of Bali, Indonesia. The tabulation of the questionnaire data was analyzed using PLS-SEM modeling with SmartPLS software. The results of hypothesis testing prove that rational price and online reviews have a positive and significant effect on trust in apps. Finally, rational price, online review, and trust in apps positively and significantly affect intention to a reservation hotel. Online reviews have a dominant influence and contribute to trust in apps.
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