An Indonesian Adaption of Visual Aesthetics of Website Inventory (VisAWI) Questionnaire for Evaluating Video Game User Interface

Pixel art is one type of stylized style of the game’s visual appearances. Despite its gaining popularity, only a few studies have worked on analyzing the visual aesthetics of pixel art. While existing questionnaires were frequently used to measure user perceptions toward media products, unfortunately, they do not specifically design to measure visual aesthetics. Therefore, the study adapts the Visual Aesthetics of Website Inventory (VisAWI) designed by Moshagen and Tielsch (2010) to measure how users perceived the graphical interface aesthetics. We perform language adaptation with a cross-cultural adaptation approach to fit the target respondents, i.e., Indonesian, and the context of video games. The adaptation covers the translation process as well as language and culture adjustment for both languages. It consists of forward translation, synthesis, back translation, expert committee review, and pre-testing. Based on the validity and reliability tests, the results show that it is valid and reliable to use.