Design Strategy of Rural Handicraft Products Based on Kano Model

In the context of the impact of global industrialization on the development of rural handicraft products, this paper explores the problems faced by rural handicraft from the perspective of sustainable development and explores the strategies of rural handicraft design. Through the combination of literature research method, field investigation method and Kano model, we visited and participated in the successful empirical cases of rural handicraft products in many places across the country. Through the Kano model opponent process product consumer demand for research, it is concluded that rural handicraft product design must grasp and respect country characteristic culture, based on the local community culture resources, keep open collaborative innovation thinking, coordinating integration of industry and the development way of the environment, so as to realize the sustainable development of the rural handicraft products.