Позитивна психологія як інструмент мотивації персоналу підприємств

Abstract. Introduction. In the conditions of martial law in Ukraine, the problem of effective application of positive psychology as a tool for motivating the personnel of enterprises is relevant and important. The general state of stress from the existence of a constant threat to the national security and territorial integrity of Ukraine affects the psychological state of enterprise personnel, in particular, the motivation to work. The use of positive psychology as a tool for motivating staff can contribute to raising the morale of employees, strengthen their faith in their own strength and the positive result of their work, and reduce the risk of burnout at work in this difficult period for the country. In these conditions, the problem of effective application of positive psychology as a tool for motivating the personnel of enterprises is important and meets the current needs of society. Purpose. The purpose of the article is to substantiate the theoretical and methodological principles and practical approaches to the application of positive psychology as a tool for motivating the personnel of enterprises. Results. The main principles of applying positive psychology as a tool for motivating the personnel of enterprises are systematized. The global experience of the effective application of positive psychology as a tool for motivating the personnel of enterprises has been studied, namely: the «Googliness» program and the principle of «20% time on one's own project» of the Google company; positive psychology programs to increase staff motivation and Zappos' «responsible leisure» practices; Marriott International's «Positive Workplace» program aimed at improving the working environment and increasing staff satisfaction; Adobe Systems' Check-In program. The main techniques of positive thinking and optimism, which can be useful for increasing staff motivation, are summarized. Conclusions. It is concluded that the application of elements of positive psychology in the personnel policy of the enterprise can help to increase the motivation of employees, improve productivity and ensure job satisfaction.