A Study on the Motivating and Discouraging Factors of Leadership Recognized by Organizational Members in Non-Face-to-Face Situation

This is an exploratory study to help leaders to suggest the way of leadership for the followers, MZ generation, in a non-face-to-face situation that has accelerated due to COVID-19. As a result of this study, trust and concise communication were derived for followers in relational aspect as factors that can promote leadership in non-face-to-face situations, and clear work direction and individualized performance management were derived as factors that promoted leadership in task aspect. Futhermore, on the personal aspects, the personality and the work expertise of the leader were presented. On the other hand, the individualized performance management, leader personality, and work expertise that derived in this study are significant because these reflects the real voice and situation of the work place that had not presented in the recent study related the non-face-to-face situation. In addition, this study contributes to the leadership of the organization by suggesting what leaders in the organization should apply and not to overlook in their leadership in non-face-to-face situations.