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引用次数: 0
摘要
品牌多元化对特许经营与企业绩效关系的衰减效应[m] murat Kizildag, Melih Madanoglu和Kyuho Lee
Abstracts of Presentations at the 2016 Annual Iahfme Research Symposium
s of Presentations at the 2016 Annual Iahfme Research Symposium The Attenuating Effect of Brand Diversification on the Relationship between Franchising and Firm Performance TMurat Kizildag, Melih Madanoglu and Kyuho Lee