Evolutionary Analysis of the Servitization of Manufacturing Enterprises Based on Evolutionary Game Theory

The service-oriented upgrading of traditional manufacturing industry is a dynamic process in which enterprises in the industry interact and play with each other. This study utilized evolutionary game theory to establish an evolutionary game model for the servitization of enterprises in the traditional manufacturing industry from the perspective of the game behavior of manufacturing enterprises. Through computer simulation, some of the factors affecting the servitization of manufacturing enterprises were analyzed. The results show that government subsidies have a positive effect on the servitization of manufacturing enterprises; the allocation ratio of the total benefits of servitization within the industry must be set in a reasonable interval to promote the servitization of enterprises; the smaller the speculative income, the higher the possibility of enterprises implementing servitization. Finally, suggestions are given to promote the servitization of enterprises.