基于相似用户的电子商务产品评级预测

Shashank Pola, M. Venkatesh, K. RaviChandraReddy, P. IndiraPriyadarsini
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摘要

随着电子商务范围的不断扩大和互联网的快速推进,产品的数量以及种类都在快速增长。商家通过购物提供许多商品,客户和网站通常会考虑大量的时间来发现他们的产品。在电子商务网站,项目评级是一个优秀的电脑用户体验的主要关键因素之一。许多方法正在与用户一起考虑他们想要的商品。类似的物品建议是最受欢迎的模式之一,它的客户会根据物品得分寻找物品。一般来说,这些建议并不是针对某个特定的pc用户个性化的。探索大量的解决方案往往会因为信息堵塞而导致客户流失,而不是为解决方案提供适当的评论。传统算法存在数据稀疏性和冷启动问题。为了克服这些问题,我们使用余弦相似度法来识别这些向量之间的相似度。在估计未知评级时,将使用最接近的相似向量评级。所提出的方法记录了用户对每个产品的评分,这些评分由向量表示,余弦相似度用于识别这些向量之间的相似性。在估计未知评级时,将使用最接近的相似向量评级。因此,通过使用上述方法可以克服上述问题,并且可以以简单的方式实现高效率和准确性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Prediction of E-Commerce Product Ratings Based on Similar Users
Together with the fast advancement of continuous expansion and the Internet of E-commerce scope, product quantity, as well as assortment, boost fast. Merchants offer many goods via going shopping customers and websites generally consider a huge amount of moment to discover the products of theirs.Within e-commerce sites, the item rating is among the primary key ingredients of an excellent pc user expertise. Many methods are working with whose users to consider the goods they wish. A comparable item suggestion is among the favorite modes working with whose customers look for items in line with the item scores. In general, the suggestions aren't personalized to a particular pc user. Exploring a great deal of solutions tends to make customers runoff as a result of the info clog but not offering proper reviews for solutions.Traditional algorithms has data sparsity and cold start issues. To overcome these problems we use cosine similarity method to identify the similarity between those vectors. The nearest similar vector ratings will be used during the estimation of the unknown ratings.The proposed methodology records ratings of each product from users and those are represented by a vector, and the cosine similarity is used a measure to identify the similarity between those vectors. The nearest similar vector ratings will be used during the estimation of the unknown ratings.Hence, By using the above approach it can overcome the above problems and also it can achieve high efficiency and accuracy in a simple manner.
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