利用ICT的农业信息传递机制:以印度喀拉拉邦为例

Shely Koshy, S. Husain, Kishore Kumar
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引用次数: 5

摘要

Kisan呼叫中心是印度政府提供的一项服务,旨在通过免费电话1800-180-1551向农业社区提供与农业有关的信息。呼叫中心的目标是通过这个免费电话号码,利用信息通信技术和专业帮助,满足农业社区的需求,从而在农民家门口提供信息。进行这项研究是为了评估农民对Kisan呼叫中心的认识,分析利用的程度,并找出农民在使用该中心服务时遇到的限制。研究显示,只有14%的农民知道Kisan呼叫中心。在该中心的使用者(农民)中,73%透过报纸(30%)、电台(23%)及电视(20%)等不同媒体了解该中心,而23%则透过本地农业推广人员了解该中心的服务。90%的农民使用呼叫中心服务不止一次,30%的农民使用呼叫中心服务4次或更多。与中心联系最多的是植保信息(34.44%),其次是作物种植信息(26.67%)。大多数使用呼叫中心的农民对服务感到满意。然而,农民在连接呼叫中心时遇到了问题。农民要求提供替代解决方案以及咨询服务之后的现场服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Agricultural information delivery mechanism using ICT: A case study from Kerala, India
Kisan Call Centre is a service by Government of India aimed at providing agriculture related information to the farming community through a toll free number, 1800-180-1551. The Call Center's objective is to address the need of the farming community, using ICT, professional help and thus providing information at the farmer's doorstep, through this toll free telephone number. The study was conducted to assess the awareness of farmers about Kisan Call Centre, to analyze the extent of utilization, and to elicit constraints experienced by the farmers in using the services of the Centre. The study revealed that only 14% of the farmers were aware of the Kisan Call Centre. Among the users (farmers) of the Centre, 73 per cent came to know about the Call Centre through different media such as newspaper (30%), radio (23%) and television (20%), while 23 per cent knew about the services of the Centre through the local agricultural extension worker. Ninety per cent of the farmers used the Call Center service more than once, with 30 per cent of them four times or more. Most of the farmers contacted the Centre to get information on plant protection (34.44%) followed by crop cultivation (26.67%). Majority of the farmers who used the Call Centre were satisfied with the service. However, the farmers experienced problems in getting connected to the Call Centre. The farmers demanded for alternate solutions as well as for field service following the advisory services.
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