平台多重协作对消费者信任的影响

Baoqin Yu, Linlin Cui, Manchao Cao
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引用次数: 0

摘要

基于第三方平台和企业平台,将平台供应商、快递商和网络运营商视为有机整体,运用从技术协同、信息协同、服务协同、管理协同的结构方程研究平台多重协同对消费者诚信、诚信、能力的影响。研究发现,技术协同中的数据一致性、信息协同中的信息共享程度、服务协同中的服务标准实施程度、管理协同中的业务流程流畅度对消费者信任有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The influence of platform multiple collaboration on consumer trust
Based on the third-party platform and enterprise platform, the platform vendors, courier dealers and network operators are regarded as organic whole, using the structural equation from thetechniquecoordination, information collaboration, service collaboration and management synergy research influence of platform multiple collaboration to the consumer honesty, good faith and capability. It is concluded that the data harmonization in techniquecoordination, the degree of information sharing in information collaboration, the implementation of service standards in service collaboration, and the smooth business processflow in managementsynergy will have a significant impact on consumer trust.
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