Communicative and Pragmatic Features of Everyday Media Discourse in French Linguistic Culture

The article studies the communicative and pragmatic features of everyday media discourse based on the material of  French mass-media, particularly, on the Internet commentary as one of the genres in the field of the most important French media events. Based on the empirical material, the following communicative and pragmatic characteristics of Internet comments are identified: interactivity, creativity, authenticity, emotional intensity, brevity. The results of the study underline the importance of further studying the everyday French media discourse, its linguistic and cultural features, and the importance of making a contrastive-comparative analysis of the Internet comments to the same events by different linguistic cultures (French, Russian, English, etc.), in order to highlight ethnospecific and universal methods of social interaction in everyday virtual discourse and in everyday media discourse in particular.