探索移动商务的关键成功因素

2006 International Conference on Mobile Business Pub Date : 2006-06-26 DOI:10.1109/ICMB.2006.15

Haiqi Feng, Tamara Hoegler, W. Stucky

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引用次数: 96

摘要

本文的主要目的是探索和确定在企业中成功实施移动商务的关键因素。我们首先从移动商务的终端用户角度出发，然后在分析的基础上提出了基于增值的接受模型。确定了一组被认为对成功有积极影响的因素，并提出了CSF的理论框架。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Exploring the Critical Success Factors for Mobile Commerce

The main purpose of this paper is to explore and identify the key factors for successfully implementing mobile commerce in businesses. We first provide an end-user perspective of mobile commerce and then a value-add-based acceptance model is proposed based on the analysis. A set of factors, which is deemed to positively affect the success, was identified, and a theoretical framework of CSF is presented.

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2006 International Conference on Mobile Business

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