Research on the Precise Marketing Method of Goods Based on Big Data Technology

The rise of self-media, the widespread use of Internet of Things (IoT), and the speed of information dissemination has been greatly increased. The rapid development of the scale and quantity of e-commerce in China, the marketing requirements of e-commerce are constantly innovative. Now, we are able to access rich data conveniently. How to extract the relevant data needed by the e-commerce industry from the massive data and multi-dimensional data has become the direction of big data technology development. Based on the analysis of theories and methods related to big data and precision marketing, this paper composes and studies the application of precision marketing in e-commerce in the era of big data. This paper discusses the method of realizing accurate marketing of goods based on big data technology in the mobile Internet environment, establishes the research architecture of accurate marketing in the context of big data, constructs customer portrait model through neural network, and uses it to apply personalized recommendation system to realize accurate marketing of goods.