CHANGING VECTORS OF TNC´S STRATEGIC DEVELOPMENT UNDER THE GLOBAL EXTERNAL ENVIRONMENTAL TRANSFORMATION

The article considers the change of vectors of strategic development of TNCs under the influence of global transformation of the external environment due to technological innovations, economic globalization and demographic. A multipolar world has emerged, in which the vector of economic development is moving to Asia, where the main forces are China and India. It is substantiated that the rapid development of information technology radically changes the very essence of creating new values: the pace of technological change and mass introduction of innovations is growing, in high-tech industries knowledge is becoming a key resource. Globalization has changed the approaches of TNCs to the ratio of corporate development strategy and development strategies of certain business units. The activities of TNCs today are not characterized by the creation of new foreign industries, and the acquisition of existing promising firms. Economic power allows the largest modern TNCs to significantly push the boundaries of the company. It is determined that the characteristic features of modern TNCs are that they are diversified broadly diversified holding structures with huge economic capacity, which, along with the parent company includes numerous foreign branches and subsidiaries, occupying a dominant position in the process of creation. additional value and division of labor, which leads to obtaining and maintaining through transfer pricing and other special mechanisms of monopoly profits, which are characterized by the existence of a single title of global property, reflecting the formation of international (transnational) financial elite. At the same time, many features of global TNCs are determined by industry characteristics. It is concluded that TNCs are moving to a strategic transformation of their activities taking into account the needs of the information economy. The most important aspects of the activities of leading TNCs are related to innovation, financial operations, advanced management techniques, growth of intangible assets.