Changing for Win-Win: Change Management on Global Value Chain Optimization

A GVC (Global Value Chain) optimization requires appropriate approach to make it happen, however, a good approach is not enough when the optimization requires a big changing throughout the chain. It is very important to have a methodology of change management during change processes for GVC optimization. This paper describes the principle of change management, and illustrates a case study on how to apply concepts of change management to obtain successful change for GVC project's achievement. Firstly, a brief literature review relevant to change management in a business environment is introduced. Some general methodologies and tools to make a change effectively are explained. A general GVC approach is reviewed. Next a case study of change management based on a GVC project is introduced, which conducts for three partners along the chain. Then, several critical success factors for buy-in changing are identified, which support the relevant people or group to accept the changing solutions. Then, actual result shows a success of buy-in changing throughout the GVC from the upstream suppliers to downstream customers. Obviously, the successful change management helps the GVC optimization project to make a win-win scenarios for all partners. Finally, the case study's findings are in line with in the field, the method of change management on a GVC project is concluded.