Factors Affecting Consumer Behaviour during COVID-19:A Case Study in Bangladesh

Customer shopping behaviour has changed and people are becoming used to accessing, using and adapting to online shopping rather than visiting stores physically due to COVID-19 restrictions. It is not known how long the trend will last but it can be observed that there will be changes in current and future models in almost every business around the world. According to the “Motivation-need theory” (1943), every individual considers five (5) key elements to fulfil their needs. It includes physiological survival, safety, love, esteem, and self-actualization. The big question is why consumers act differently during the global pandemic, which does not support Maslow’s “Motivation-need theory”. It might be the panic situation all over the world, frustration of losing jobs, mental stress while isolated and many other factors that are making consumers act differently while shopping from e-commerce or different social media platform. This research study aims to examine the factors affecting consumer behaviour toward online purchasing during COVID-19 in Bangladesh.