在科维-19大流行期间,企业家的特点和外部环境对商业成功的影响

Erwin Putra Rahmat Jaya Zega, H. Indrawati, Brilliant Asmit
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引用次数: 0

摘要

本研究的目的是确定创业特征和外部环境对新冠肺炎大流行时代Tampan区makanan ringan微商成功的影响。由于COVID-19大流行,中小微企业,特别是微型企业面临关闭的威胁,这不仅损害了卫生部门,而且损害了印度尼西亚甚至世界经济部门。本研究采用定量研究方法,对坦潘区71名马卡南林根微型企业家进行研究,运用描述性分析、多元线性回归和假设检验等方法进行分析。本研究发现,在新冠疫情时代,创业特征和外部环境对坦班区makanan ringan微商的成功产生了积极影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Karakteristik Wirausaha dan Lingkungan Eksternal pada Keberhasilan Usaha di Era Pandemi Covid-19
The purpose of this study was to determine the effect of entrepreneurial characteristics and the external environment on the success of the Tampan District makanan ringan micro business in the era of the COVID-19 pandemic. MSMEs, especially micro businesses, are threatened with closure due to the COVID-19 pandemic which has not only damaged the health sector but the Indonesian and even the world's economic sector. This research was conducted on 71 makanan ringan micro entrepreneurs in Tampan District with quantitative research methods and analyzed using descriptive analysis, Multiple Linear Regression and Hypothesis Testing. From this study, it was found that entrepreneurial characteristics and the external environment had a positive effect on the success of the Tampan District makanan ringan micro business in the era of the COVID-19 pandemic.
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