{"title":"用有效的广告和促销策略来营销你的教会","authors":"W. Joseph, M. Webb","doi":"10.1300/J093V06N01_03","DOIUrl":null,"url":null,"abstract":"ABSTRACT Retaining current members, attracting prospective members, and reactivating dormant memberships remain fundamental marketing tasks for building and preserving a healthy and thriving church. Pastors are faced with many advertising and promotional choices. Evidence from previous studies are reported and their marketing implications discussed.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2000-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"15","resultStr":"{\"title\":\"Marketing Your Church with Advertising and Promotion Strategies That Work\",\"authors\":\"W. Joseph, M. Webb\",\"doi\":\"10.1300/J093V06N01_03\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Retaining current members, attracting prospective members, and reactivating dormant memberships remain fundamental marketing tasks for building and preserving a healthy and thriving church. Pastors are faced with many advertising and promotional choices. Evidence from previous studies are reported and their marketing implications discussed.\",\"PeriodicalId\":109742,\"journal\":{\"name\":\"Journal of Customer Service in Marketing and Management\",\"volume\":\"8 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2000-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"15\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Customer Service in Marketing and Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1300/J093V06N01_03\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Customer Service in Marketing and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J093V06N01_03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Marketing Your Church with Advertising and Promotion Strategies That Work
ABSTRACT Retaining current members, attracting prospective members, and reactivating dormant memberships remain fundamental marketing tasks for building and preserving a healthy and thriving church. Pastors are faced with many advertising and promotional choices. Evidence from previous studies are reported and their marketing implications discussed.
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