Hindu Pilgrimage and Modern Tourism

Tourism as we know it is a product of modernity, but what happens when tourism meets the ancient Hindu tradition of pilgrimage? This chapter shows how Indian modernity has stimulated Hindu pilgrimage in multiple ways and how modern tourism has helped it grow in popularity. The tourism industry has introduced travel agencies, hotels, tourist guides, and guidebooks to the pilgrimage sites and routes, and these have to some extent caused a decrease in the demand for traditional ritual services. Pilgrims spend less time at one particular site and often expect to combine pilgrimage with other types of travel, such as sightseeing or visiting theme parks. In the face of these changes, some priests have adapted by collaborating with tourist agencies and drivers, joining the tourism trade and catering to foreign tourists. A modern literary genre has emerged combining elements of the traditional pilgrimage texts with modern tourist information. The Indian state is a major player in shaping the operation of Hindu pilgrimage under the banner of tourism development.