The Puzzle of Reputation in EU Protected Geographical Indications: Can Traditional Specialities Guaranteed Provide a Solution?

In EU GI Law, Protected Geographical Indications have become the predominant quality scheme and, in particular, the history of the product and their relationship with the area of origin has become the main origin link. This linking factor can lead to distortions, however. These notes reflect on the contribution that Traditional Specialities Guaranteed could provide to correct these issues. They lead to the conclusion that this is an idea worth exploring, although it has its drawbacks too.