什么是葡萄酒品牌?欧洲、澳大利亚、南非、美国和中国葡萄酒比较发展的符号学方法

{"title":"什么是葡萄酒品牌?欧洲、澳大利亚、南非、美国和中国葡萄酒比较发展的符号学方法","authors":"F. Bobrie","doi":"10.1051/LARSG/2010021","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":412238,"journal":{"name":"La Revue Des Sciences De Gestion, Direction Et Gestion","volume":"63 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":"{\"title\":\"Qu'est-ce qu'une marque de vin ? Approche sémiotique du développement comparé des vins européens, australiens, sud-africains, américains et chinois\",\"authors\":\"F. Bobrie\",\"doi\":\"10.1051/LARSG/2010021\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":412238,\"journal\":{\"name\":\"La Revue Des Sciences De Gestion, Direction Et Gestion\",\"volume\":\"63 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"9\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"La Revue Des Sciences De Gestion, Direction Et Gestion\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1051/LARSG/2010021\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"La Revue Des Sciences De Gestion, Direction Et Gestion","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1051/LARSG/2010021","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}