基于风险的电子商务知情决策模糊推理模型

O. Hussain, T. Dillon, E. Chang, F. Hussain
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引用次数: 3

摘要

自从它被发明以来,网络已经有了相当大的进步,现在它为用户提供了复杂的技术和流程来促进互动。这使得用户能够以有效的方式完成他们的任务,从而提高他们的生产力。但在这样的环境中,用户必须以主动的方式做出明智的决定,从而实现其目标并最大化其交互体验。为了实现这一目标,已经提出了各种方法,通过这些方法,用户可以在基于web的电子商务中做出基于交互的决策。但与此同时,风险的概念在这个领域被相当程度地忽视了;尽管在文献中已经提到风险在任何领域的决策中都扮演着重要的角色。因此,为了在决策过程中对风险进行分析,本文强调了风险的重要性,并提出了一个模糊推理模型来辅助电子商务业务交互中的风险决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Fuzzy Inference Model for Risk based Informed Decision-Making in e-Business
Since its invention, the web has considerably advanced and it now provides its users with sophisticated technologies and processes for facilitating interactions. This has enabled users to complete their tasks by efficient ways and in turn increase their productivity. But in such an environment, it is imperative for a user to make informed decisions in a proactive way by which it can achieve its aims and maximize its interaction experience. To achieve that, various approaches have been proposed by which a user can make an interaction-based decision in web-based ecommerce. But at the same time the notion of risk has been considerably ignored in that domain; even though it has been mentioned in the literature that risk plays an important part while decision-making in any domain. So in order to have such an analysis of risk while decision-making, in this paper we highlight the importance of risk and then propose a fuzzy inference model for assisting risk-based decision making in e-commerce business interactions.
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