{"title":"个人信息隐私和个性化对网上购买行为影响的实验研究。","authors":"Kanishka Priyadharshini Annamalai, Saji K. Mathew","doi":"10.1145/3084381.3084423","DOIUrl":null,"url":null,"abstract":"We study the relationship between web personalization and individual information privacy on the customer's online buying behavior. Following a laboratory experiment we tested the differences for number of clicks and number of products added to cart with respect to two factors, namely Web Personalization and Information privacy related to a product. Our results show significant mean differences with respect to clicks and number of products added to the cart for privacy and non privacy products.","PeriodicalId":441637,"journal":{"name":"Proceedings of the 2017 ACM SIGMIS Conference on Computers and People Research","volume":"86 3","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Impact of Individual Information Privacy and Personalization on Online Buying Behavior: An Experimental Study.\",\"authors\":\"Kanishka Priyadharshini Annamalai, Saji K. Mathew\",\"doi\":\"10.1145/3084381.3084423\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We study the relationship between web personalization and individual information privacy on the customer's online buying behavior. Following a laboratory experiment we tested the differences for number of clicks and number of products added to cart with respect to two factors, namely Web Personalization and Information privacy related to a product. Our results show significant mean differences with respect to clicks and number of products added to the cart for privacy and non privacy products.\",\"PeriodicalId\":441637,\"journal\":{\"name\":\"Proceedings of the 2017 ACM SIGMIS Conference on Computers and People Research\",\"volume\":\"86 3\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-06-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2017 ACM SIGMIS Conference on Computers and People Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3084381.3084423\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2017 ACM SIGMIS Conference on Computers and People Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3084381.3084423","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Impact of Individual Information Privacy and Personalization on Online Buying Behavior: An Experimental Study.
We study the relationship between web personalization and individual information privacy on the customer's online buying behavior. Following a laboratory experiment we tested the differences for number of clicks and number of products added to cart with respect to two factors, namely Web Personalization and Information privacy related to a product. Our results show significant mean differences with respect to clicks and number of products added to the cart for privacy and non privacy products.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
