Is Education With Passion (Edutainment) Business and/or Education?

Since 2009, the KidBurg Group has been developing children's educational projects in edutainment format. In total, the network has 18 venues with a total area of more than 33,000 square meters. There are three formats of projects: the city of professions, a museum of entertaining science, and an interactive museum-theater. The life path of KidBurg is of interest: from an entrepreneurial project for its children to a federal player. Children's business was built on “adult” laws with the involvement of real investors. The history of KidBurg will be useful to those who think about starting a business in the field of education. The chapter will touch on the issues of creating a project concept from scratch, of implementing the educational component without the involvement of the school and educators, creating and protecting intellectual property, creating a new culture of leisure and attracting investment. KidBurg has become a new social phenomenon. In this chapter, the authors talk about the role of KidBurg in the development and upbringing of modern children and their parents.