抖音与用户共赢战略研究

2020 IEEE 3rd International Conference on Information Systems and Computer Aided Education (ICISCAE) Pub Date : 2020-09-27 DOI:10.1109/ICISCAE51034.2020.9236835

B. Wei, L. Chenxi

{"title":"抖音与用户共赢战略研究","authors":"B. Wei, L. Chenxi","doi":"10.1109/ICISCAE51034.2020.9236835","DOIUrl":null,"url":null,"abstract":"Today is the era of mobile media. Short video has become one of the newest and most popular forms of social and entertainment because of its creativity and fun. As a new channel for corporate online marketing, short video platforms need to achieve lasting and win-win results with their users and create a mutually beneficial and win-win ecosystem for sustainable development. This article first analyzes the user characteristics and current status of the Douyin short video, then analyzes the current problems and causes of the Douyin platform, and then analyzes the psychological characteristics of the short video audience. Based on this, it proposes to maintain and user Suggestions for a mutually beneficial and win-win relationship.","PeriodicalId":355473,"journal":{"name":"2020 IEEE 3rd International Conference on Information Systems and Computer Aided Education (ICISCAE)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Study on the Win-Win Strategy of Douyin and Its Users\",\"authors\":\"B. Wei, L. Chenxi\",\"doi\":\"10.1109/ICISCAE51034.2020.9236835\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Today is the era of mobile media. Short video has become one of the newest and most popular forms of social and entertainment because of its creativity and fun. As a new channel for corporate online marketing, short video platforms need to achieve lasting and win-win results with their users and create a mutually beneficial and win-win ecosystem for sustainable development. This article first analyzes the user characteristics and current status of the Douyin short video, then analyzes the current problems and causes of the Douyin platform, and then analyzes the psychological characteristics of the short video audience. Based on this, it proposes to maintain and user Suggestions for a mutually beneficial and win-win relationship.\",\"PeriodicalId\":355473,\"journal\":{\"name\":\"2020 IEEE 3rd International Conference on Information Systems and Computer Aided Education (ICISCAE)\",\"volume\":\"5 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-09-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2020 IEEE 3rd International Conference on Information Systems and Computer Aided Education (ICISCAE)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICISCAE51034.2020.9236835\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 IEEE 3rd International Conference on Information Systems and Computer Aided Education (ICISCAE)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICISCAE51034.2020.9236835","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 2

摘要

今天是移动媒体的时代。短视频因其创造性和趣味性已成为最新、最受欢迎的社交娱乐形式之一。短视频平台作为企业网络营销的新渠道，需要与用户实现持久共赢，打造互利共赢的可持续发展生态圈。本文首先分析抖音短视频的用户特征和现状，然后分析抖音平台目前存在的问题和原因，再分析短视频受众的心理特征。在此基础上，提出维护和用户的建议，以实现互利共赢的关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Study on the Win-Win Strategy of Douyin and Its Users

Today is the era of mobile media. Short video has become one of the newest and most popular forms of social and entertainment because of its creativity and fun. As a new channel for corporate online marketing, short video platforms need to achieve lasting and win-win results with their users and create a mutually beneficial and win-win ecosystem for sustainable development. This article first analyzes the user characteristics and current status of the Douyin short video, then analyzes the current problems and causes of the Douyin platform, and then analyzes the psychological characteristics of the short video audience. Based on this, it proposes to maintain and user Suggestions for a mutually beneficial and win-win relationship.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2020 IEEE 3rd International Conference on Information Systems and Computer Aided Education (ICISCAE)

自引率

0.00%

发文量