Aesthetics of Business in a Globalizing World: The Consumer’s Perspective

This paper talks about why the brick and mortar model of business was dominant in the world for so long and why in this post modern and global era some customers prefer to stick to the traditional brick and mortar business model while the others have shifted to the e-commerce model of business. This paper will analyze how the phenomena known as globalization has helped the e-commerce model of business grow and now how this model is now helping to make the worldwide market more global, put in other words, how this model is helping in increasing the global-ness of the global market. This paper will also analyze and try to find out what the customers have gained and what they have lost when they shifted from the brick and mortar business model to the e-commerce business model.