基于手机标识符的客户跟踪系统

D. Mikhaylov, A. Zuykov, S. Kharkov, S. V. Ponomarev, S. Dvoryankin, A. Tolstaya
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引用次数: 0

摘要

对访问者的统计在商业和商业的各个领域得到越来越多的应用。本文介绍了一种基于移动标识符的非个人访客计数系统。计数使用无功能的通信单元(该系统不向移动网络的用户提供通信服务)进行。这个系统把自己伪装成移动运营商的基站。移动设备即使在移动运营商发射塔发出强烈信号的情况下也会自动连接到该系统。一旦连接,就会接收到用户标识数据。提出的解决方案允许比较不同时期访问特定站点的次数数据,并确定访问者的再次出现。该系统价格低廉,在用户识别方面显示出99%的准确率(与访问者的真实数据相比)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Customer tracking systems based on identifiers of mobile phones
Gathering statistics about visitors finds more and more applications in various fields of business and commerce. This paper describes the system of impersonal counting of unique visitors by their mobile identifiers. Counting is carried out using a non-functioning communication cell (the system does not provide communication services to users of mobile networks). The system masks itself as the base station of a mobile operator. Mobile devices automatically connect to the system even in case of a strong signal from the towers of mobile operators. Once connected, the user identification data is received. The proposed solution allows to compare data about the number of visits to a particular site in various periods of time and to identify the re-occurrence of the visitors. The system is inexpensive and shows 99% accuracy in the identification of users (compared to the real data about the visitors).
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