The Influence of Cultural Transmission Channels on the Cultural Cognitive Attitudes of Chinese Learners in Bulgarian Secondary Schools: A Case Study of School No. 138 in Sofia

Sofia School No. 138, located in Sofia, the capital city of Bulgaria, is a public school with high recognition in the local community, and in 2012 the Confucius Institute in Sofia established a Confucius classroom in the school to teach Chinese to learners under 18 years old. This paper examines the spread of Chinese culture among the school's student body through questionnaires and interviews, taking the phenomenon of "Chinese language classes are cold" as a starting point. The study found that Confucius Institutes have played a very important role in spreading the Chinese language and Chinese culture around the world by offering Chinese language classes and organizing cultural activities, and they have been effective to a certain extent. However, the existing means of cultural dissemination, especially in comparison with Japan, has considerable disadvantages, such as the low utilization of mass media channels and the limited impact generated.