{"title":"营销建筑和工程服务:组合方法","authors":"Matthew Treado, Gary J. Brunswick","doi":"10.19030/JSS.V11I1.10216","DOIUrl":null,"url":null,"abstract":"This article has been written as a theoretical guide for architectural and engineering firms to develop a strong services marketing plan for the geographic location in which it operates. It will outline a step by step approach to develop, administer, and utilize this services marketing approach. It will also outline the logic and understanding to support this claim.","PeriodicalId":321231,"journal":{"name":"Journal of Service Science (JSS)","volume":"170 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Marketing Architectural And Engineering Services: A Portfolio Approach\",\"authors\":\"Matthew Treado, Gary J. Brunswick\",\"doi\":\"10.19030/JSS.V11I1.10216\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article has been written as a theoretical guide for architectural and engineering firms to develop a strong services marketing plan for the geographic location in which it operates. It will outline a step by step approach to develop, administer, and utilize this services marketing approach. It will also outline the logic and understanding to support this claim.\",\"PeriodicalId\":321231,\"journal\":{\"name\":\"Journal of Service Science (JSS)\",\"volume\":\"170 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-11-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Service Science (JSS)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.19030/JSS.V11I1.10216\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Service Science (JSS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.19030/JSS.V11I1.10216","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Marketing Architectural And Engineering Services: A Portfolio Approach
This article has been written as a theoretical guide for architectural and engineering firms to develop a strong services marketing plan for the geographic location in which it operates. It will outline a step by step approach to develop, administer, and utilize this services marketing approach. It will also outline the logic and understanding to support this claim.
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