Cookie免责声明:设计和用户态度的影响

Proceedings of the 17th International Conference on Availability, Reliability and Security Pub Date : 2022-08-23 DOI:10.1145/3538969.3539008

B. Berens, H. Dietmann, Chiara Krisam, O. Kulyk, M. Volkamer

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引用次数: 4

摘要

cookie免责声明中的暗模式是用来引导用户接受比需要和他们意识到的更多的cookie的因素。本文的贡献在于:(1)在测量实际行为的同时评估这些因素的有效性;(2)识别用户对cookie免责声明的态度，包括他们如何决定接受或拒绝哪些cookie。我们表明，拒绝/接受选项的不同视觉表示对用户的决策有显著的影响。我们还发现，拒绝选项的标签有显著的影响。此外，我们确认了之前关于文本偏置的研究(这对用户的决策没有显著影响)。我们关于用户对cookie免责声明态度的研究结果表明，对于一些用户群体来说，免责声明的设计在决策时只起次要作用。我们就如何改善不同用户组的情况提供了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cookie Disclaimers: Impact of Design and Users’ Attitude

Dark patterns in cookie disclaimers are factors that are used to lead users to accept more cookies than needed and more than they are aware of. The contributions of this paper are (1) evaluating the efficacy of several of these factors while measuring actual behavior; (2) identifying users’ attitude towards cookie disclaimers including how they decide which cookies to accept or reject. We show that different visual representation of the reject/accept option have a significant impact on users’ decision. We also found that the labeling of the reject option has a significant impact. In addition, we confirm previous research regarding biasing text (which has no significant impact on users’ decision). Our results on users’ attitude towards cookie disclaimers indicate that for several user groups the design of the disclaimer only plays a secondary role when it comes to decision making. We provide recommendations on how to improve the situation for the different user groups.

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来源期刊

Proceedings of the 17th International Conference on Availability, Reliability and Security

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