Towards TomTom like systems for the web: a novel architecture for browser-based mashups

Business Intelligence (BI) for the new economy requires people to take active part and do by themselves BI development tasks from within their browsers. With the great progress of Web 2.0 into the mainstream the perspective of the BI development has widened and a new set of characteristics drive it: new business models, changing customer relationship, software on demand, instant use, and deep architectural impact. Mashups that emerge from the cloud computing are available in various vendors' BI environments and allow users (although restricted by the features these systems support) to develop their BI tasks. This paper introduces a new architecture for browser based mashups that inherits ideas from TomTom systems. This architecture is capable to address issues such as business intelligence on demand, instant use and to offer the same degree of generality as the browser.