肯尼亚尼耶里县牛奶加工企业的战略思考与绩效

Peter Kamau Mathinji, P. Waithaka
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引用次数: 1

摘要

尼耶里县的牛奶加工企业处于不同的发展阶段,但正在采取各种战略举措,旨在发展和提高从牛奶收集、加工到营销的整个复杂价值链的绩效。然而,由于对市场变化反应不力、缺乏创新和效率低下,这些公司的业绩仍然面临挑战。该研究试图通过调查战略思维对肯尼亚尼耶里县牛奶加工企业绩效的影响,找出战略思维对绩效的作用。这项研究的目标是在尼日县收集、加工和销售各种奶制品的牛奶加工公司,而不包括那些只收集牛奶并在其他地方加工的公司。该研究的总体目标是调查战略思维的各个方面对聂日县牛奶加工企业绩效的影响。研究的具体目标是:探讨竞争策略的细化对乳业企业绩效的影响、环境扫描对乳业企业绩效的影响、利益相关者的参与对乳业企业绩效的影响以及业务流程重新设计对乳业企业绩效的影响。这项研究的目标是尼日县所有五家收集、加工和销售乳制品的牛奶加工公司。该研究的受访者是牛奶加工公司的全部高层管理人员,约有76名官员。问卷调查是研究中使用的数据收集工具。问卷采用丢取法进行。将数据编码并输入社会科学统计软件(SPSS),进行描述性分析和多元回归分析的推理分析。研究发现,战略思维对聂日县牛奶加工企业绩效有显著的正向影响。聂日县乳品加工企业的绩效正向影响最大的是竞争策略的细化,而业务流程的重新设计对绩效的正向影响最小。研究发现,战略思维对聂日县牛奶加工企业的绩效有显著的正向影响。多元回归分析发现,竞争战略精细化、环境扫描、利益相关者参与和业务流程重新设计等综合战略思维活动对尼耶里牛奶加工企业的绩效有影响。该研究建议,牛奶加工企业的战略思维应该以数据为导向。适应市场需要,定期进行市场调查。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategic Thinking and Performance of Milk Processing Firms In Nyeri County, Kenya
The milk processing firms in Nyeri County are in different stages of development but undertaking diverse strategic initiatives aimed at developing and improving their performance across the convoluted value chain ranging from milk collection, processing, and marketing. However, the firms are still experiencing challenges in performance mostly as a result of poor response to market changes, lack of innovations and inefficiencies. The study sought to find out the role of strategic thinking on performance by investigating the effects of strategic thinking on the performance of milk processing firms in Nyeri County, Kenya. The study targeted the milk processing firms that collect, process and market various milk products in Nyeri County and exclude those that just collect milk and processed elsewhere. The general objective of the study was to investigate the effect of various aspects of strategic thinking on the performance of milk processing firms in Nyeri County. The specific objectives of the study were; to investigate how refining of competitive strategies affect the performance of the milk processing firms, effect of environmental scanning on the performance of the milk processing firms, how stakeholders’ engagement affected the performance of the milk processing firms and the effects of business process redesigning on the performance of milk processing firms in Nyeri County. The study targeted all five milk processing firms that collect process and market milk products in Nyeri County. The respondents of the study were the entire top management of the milk processing firms that comprised of some 76 officers. Questionnaires were the data collection tools used in the study. The questionnaires were administered using drop and pick method. The data was coded and entered into Statistical Software for Social Science (SPSS) where both descriptive analysis and inferential analysis of multiple regression analysis was done. The study found that strategic thinking had a positive and significant effect on the performance of milk processing firms in Nyeri County. Refinement of competitive strategies had the largest positive effect on performance while re-designing of business processes had the least but positive effect on the performance of milk processing firms in Nyeri County. The study concluded that strategic thinking had significant and positive effects on the performance of milk processing firms in Nyeri County. As found out in the multiple regression analysis, all the combined strategic thinking activities of refinement of competitive strategies, environmental scanning, stakeholders’ engagement and business process re-designing had an effect on the performance of milk processing firms in Nyeri. The study recommended that strategic thinking among milk processing firms should be data-driven. Geared towards adjusting to market needs and supported by regular market surveys.
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