Memorable Sensory Experience in Restaurant: A State-Of-The-Art Review

The restaurant industry is no longer expected to provide only high food and service quality but to stimulate the senses that will contrib­ute to creating a memorable experience for restaurant guests. Thus, senso­ry senses play an increasingly important role for restaurateurs, especially in the context of nurturing long-term relationships with guests. Therefore, the main purpose of this research is to identify and evaluate studies that dealt with a memorable sensory experience of restaurant guests. The findings of this study indicate that the largest number of studies was published in 2019 (24%) in Asia (36%). Furthermore, scientific experts included all five sensory components in only 32% of the studies examining guests about their mem­orable restaurant experiences. The contribution of this research is reflected in determining the presence of sensory perception in the literature related to gastronomy. The results of this research enable the awareness of restaura­teurs and scientific experts about the importance of examining the sensory perception of restaurant guests.