A Study of Marketable Surplus, Marketed Surplus and Price Spread of Basmati Rice

Basmati is long grain aromatic rice grown for many centuries in the specific geographical area at the Himalayan foot hills of Indian sub-continent. India being the world’s largest producer, contributes more than 70 per cent of the total world basmati rice production. The present study was conducted in Bishnah and R.S. Pura blocks of Jammu district of Union Territory (UT) of J&K. The study revealed that on an average per farm marketed surplus comes to 17.48 quintals, whereas it was 44.71 quintals on medium farms followed by 23.27 quintals on small farm and 10.15 quintals on marginal farms respectively. The investigation revealed that the producer share in consumers rupee was highest that is 79.10 per cent in channel-I that is producer to consumer followed by channel-Il 43.14 per cent, channel-IV 40.57 per cent and channel-Ill 39.53 per cent respectively. The channel-I that is producer to consumer was the most efficient channel with having the marketing efficiency of 3.79 followed by channel Il (3.46), channel-Ill (2.36) and channel-IV (1.68) respectively.