产品质量和价格感知对顾客满意度的影响(对Azqia Collection Tasikmalaya顾客的调查)

Journal of Indonesian Management (JIM) Pub Date : 2023-02-21 DOI:10.53697/jim.v3i1.1134

Ulfah Fitriyyah, Depy Muhamad Pauzy, S. Lestari

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引用次数: 0

摘要

本研究旨在确定产品质量和价格感知对顾客满意度的影响(对Azqia Collection Tasikmalaya顾客的调查)。本研究采用因果关系调查法。研究样本是Azqia Collection Tasikmalaya的100位顾客。使用的数据为原始数据。本研究使用的分析工具是多元回归，使用SPSS 26.0。结果表明，产品质量和价格感知对Azqia Collection (Tasikmalaya)的顾客满意度有显著影响。部分地，产品质量对Azqia Collection的顾客满意度有显著影响(Tasikmalaya)。部分价格感知对Azqia Collection的顾客满意度有显著影响(Tasikmalaya)。

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The Influence Of Product Quality And Price Perception On Customer Satisfaction (Survey Of Azqia Collection Tasikmalaya Customers)

This study aims to determine the influence of product quality and price perception on customer satisfaction (Survey on customers of Azqia Collection Tasikmalaya). The method used in this study is causality through a survey approach. With a research sample of 100 customers of Azqia Collection Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that product quality and price perception had a significant effect on customer satisfaction at Azqia Collection Tasikmalaya). Partially, product quality has a significant influence on customer satisfaction at Azqia Collection Tasikmalaya). Partially Price Perception has a significant influence on Customer Satisfaction at Azqia Collection Tasikmalaya).

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Journal of Indonesian Management (JIM)

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